Red Tractor Assurance (RTA) is calling on retailers, suppliers and foodservice operators to get behind its biggest ever on-pack promotion this autumn.
Designed to raise awareness of the standards behind the Red Tractor scheme, the promotion gives consumers the chance to win a Premier Cottages UK mini-break in a four or five star self-catering cottage every day until 20 November.
With on-pack promotional labels across a range of Red Tractor assured products – including fruit and vegetables, as well as meat, poultry, dairy and cereals – there have already been more than 200,000 competition entries – an average of nearly 6,000 a day.
The campaign has also made a significant impact online, with 13.7 million brand impressions via Facebook, Twitter, Instagram and YouTube. The brand videos have been viewed 813,000 times and 45,000 people have opted in to receive further information from Red Tractor, increasing RTA’s opt-in audience to over 100,000 signed up consumers.
The organisation expects to see these figures improve in the coming weeks, as AHDB Beef & Lamb’s mini-roast campaign returns to TV screens on 20 November. Airing in peak time shows, such as Coronation Street and The X Factor results show, the end frame features the Red Tractor promotion.
RTA marketing manage Andy Thompson commented: “Achieving numbers like these is a dream for many businesses, so by working more closely with us we can all share in the success. There has never been a better time to get involved, so if you haven’t already signed up, then please get in touch.
“The promotion will remain live until 20 November and during this time we will continue to post interesting daily facts about the Red Tractor scheme on social media, so not only are we calling on our loyal retailers who are already doing a fantastic job, we want the supply chain and foodservice operators to get more involved too.
“They can do this easily through social media activity by following us, liking our posts and reposting them to help spread the word. In addition, it’s not too late to sign up for the on-pack promotion or get campaign materials on site. To benefit from the increased customer footfall, you just need to visit the Red Tractor website or call the number below to take part.'
As well as the chance to win a daily luxury holiday, there are a number of other prizes up for grabs, including Aldi and Lidl vouchers worth £100, Wensleydale cheese hampers, Muscle Food vouchers worth £100 and Co-Op vouchers worth £50.
No comments yet