Albert Bartlett moves into sweet potatoes

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Nina Pullman

BY NINA PULLMAN

@nina_pullman

Albert Bartlett moves into sweet potatoes

Supplier has launched US-grown sweet potatoes into Ocado under its Albert Bartlett brand

Albert Bartlett moves into sweet potatoes

Albert Bartlett has launched branded sweet potatoes

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Potato supplier Albert Bartlett has made its first entry into the sweet potato market with a listing at online retailer Ocado.

US-grown and branded Albert Bartlett sweet potatoes are now on sale as a two-pack.

They were launched in response to shoppers’ desire for convenience and the growing consumption figures for sweet potatoes, the company said.

Head of marketing Michael Jarvis said: “Albert Bartlett is excited by this new venture into branded sweet potatoes and we look forward to working with Ocado to meet the growing demand for convenience.”

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