Luton banana importer SH Pratt Group has named 8848 Communications as its new market agency with responsibility for digital projects, PR and social media.
Staffordshire-based 8848 has already provided support to the business, with new POS and packaging solutions that have increased customer involvement.
The agency also successfully proposed and executed a new market strategy for the SH Pratt Group, which aims to merge traditional and promotional methods to encourage recognition and awareness.
A spokesperson for SH Pratt Group said: “Pratts bananas have seen a period of rapid growth and as we have grown and developed we have created additional companies within the SH Pratt Group family, including our logistics arm Kinship Logistics.
“It was through Kinship that we first became aware of 8848 and decided their approach was a close fit with our ambition and drive for new business.
“We see modern and creative communications as an essential part of our development and look forward to maximizing the whole agency service 8848 offers.”
Hazel Crawford, 8848 managing director, said: “The SH Pratt Group is an exciting win for the agency and comes at a time when our portfolio of clients is expanding.
“SH Pratt Group is a dynamic business, delivering great products to some of the UK’s leading supermarkets. We’re delighted to be working in partnership with them.”