Lidl has become the UK’s seventh largest supermarket after overtaking Waitrose and reaching a record market share of 5.2 per cent.
The new figures, released by Kantar Worldpanel for the 12 weeks to 13 August 2017, show Lidl has overtaken Waitrose, and now sits behind the Co-op and Aldi.
Fresh produce and alcohol performed particularly well at Lidl, Kantar said, with sales growing fastest among family shoppers.
“Families tend to buy more items each time they shop, so strong growth with this demographic has helped Lidl to increase its average basket size year on year,” said Kantar Worldpanel head of consumer insight, Fraser McKevitt. “Not far behind, Aldi grew sales by 17.2 per cent, attracting 1.1 million more shoppers through its doors than this time last year and increasing market share by 0.8 percentage points to stand at 7 per cent.
“All four of Britain’s biggest grocers managed to grow sales for the fifth consecutive period, a run of collective success not seen since 2013.
“However, this welcome period of sustained growth hasn’t been enough to entirely offset pressure from the discounters: the big four now account for just 69.3 per cent of the UK grocery market – down from 76.3 per cent five years ago – and that looks set to fall further in the coming months.”
Morrisons, Tesco and Asda all saw sales growth during the period, with the latter in particular continuing its recovery following its recent return to like for like sales growth. The Co-op’s sales dipped by 0.4 per cent after its sale of 300 stores to convenience chain McColl’s, while Ocado increased sales by 12.6 per cent.
Like-for-like grocery inflation increased slightly to 3.3 per cent after holding steady at 3.2 per cent for the past two months, McKevitt added.
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