Morrisons has reported a 2.5 per cent rise in like for like sales for the 13 weeks to 29 October in what is the retailer’s eighth straight quarter of growth.
The Q3 results also saw total sales rise by 2.3 per cent and the retailer said it has “worked hard” to limit the impact of lower sterling on imported food prices through its ‘Price Crunch’ and ‘Way Down’ campaigns.
A new automated ordering system is now fully operational in all stores, Morrisons said, predicting that it will improve availability and save time for staff ahead of Christmas and New Year. The retailer also grew its Best premium own label range to almost 1,000 products during the period, and will double last year’s offer in time for Christmas.
Chief executive David Potts said: “We are pleased with a further step up in our competitiveness and another period of positive like for like sales growth. I am confident our plans to keep serving customers better will enable us to continue the strong momentum of the year so far, into the important fourth quarter.
“As we work towards becoming a broader, stronger business, a new Morrisons is taking shape, built by our colleagues on firm balance sheet foundations.”
No comments yet