Natures Way Foods has unveiled Colin Smith as the successor to outgoing chief excutive Susan Barratt.
Smith joins the Sussex-based salad specialist from Fox's Biscuits, where he has been managing director for the past four years. Prior to that, he held senior commercial roles at yoghurt supplier Muller and drinks giants InBev and Bulmers.
Smith has a degree in business and marketing from Birmingham City University, as well as qualifications from the University of Pennsylvania, INSEAD business school and Cranfield School of Management.
He starts at Natures Way Foods on Monday 16 April 2018, with Barratt departing the Friday before.
Natures Way Foods chairman David Williams said: “Colin joins the business at a time of significant further investment in Natures Way Foods. We very much look forward to welcoming him to the business and wish him every success for the future."