Lidl is celebrating several Christmas records including becoming joint fastest-growing supermarket over the festive period and its strongest-ever trading week.
Year on year sales increased by 16 per cent in the Christmas trading period, and the retailer was the fastest-growing supermarket, alongside Aldi, for the four weeks to 31 December 2017, according to Kantar Worldpanel.
The week commencing 18 December 2017 was Lidl UK’s strongest-ever trading week, the company said, with 22 December recorded as the busiest day.
The retailer sold around 600 tonnes of Brussel sprouts, as well as 17 million mince pies, and over 800,000 litres of champagne and prosecco.
Lidl UK CEO Christian Härtnagel said: “Lidl UK has had a fantastic 2017 and this was capped by our strongest Christmas trading period to date.
“Customers came into our stores to buy more of their Christmas items, knowing they could find high quality products at market-leading prices. We look forward to bringing the Lidl offering to more communities across the UK, as we continue our rapid expansion plan this year.”
Lidl UK’s store expansion continued during December, with the openings continuing throughout the holiday season. Nine new stores opened during the period and Lidl UK ends the year with 693 stores, up from 650 at the end of 2016. The 700th store is set to open early this year.