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Carl Collen

BY CARL COLLEN

Produce's powerful presence

More than 77,000 decision-makers from over 130 countries attended last week's Fruit Logistica in Berlin

Produce's powerful presence

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Berlin was transformed into the capital of the global fresh produce sector for three days during Fruit Logistica 2018. More than 3,100 exhibitors from over 80 countries presented a comprehensive market overview from 7 to 9 February.

Fruit Logistica Global Brand Manager Will Wollbold: "Fruit Logistica underlines its status as the leading trade fair for the global fresh produce trade. We had the privilege of welcoming over 77,000 trade visitors – more than ever before. We were particularly delighted to see the large number of trade visitors at the management level. Business results ranged from good to excellent."

Exhibitors and trade visitors highly satisfied

Fruit Logistica received top marks from exhibitors and trade visitors alike. Some 90 per cent of exhibitors reported a positive overall impression of this year's Fruit Logistica.

Many participants were able to lay the foundation for a successful business year during the three days of Fruit Logistica: 46 per cent of the exhibitors achieved new orders at the event, and 90 per cent said they expect excellent to satisfactory post-trade-fair business.

Key objectives for Fruit Logistica 2018 exhibitors included strengthening customer relations, promoting their company, and developing new business. These objectives were largely achieved.

Business results at the event received a positive assessment from 96 per cent of trade visitors – which explains why 95 per cent of respondents said they would recommend Fruit Logistica to others. Some 83 per cent of trade visitors generated new business contacts. More than three quarters said that these contacts are likely to generate business deals following the event.

Fruit Logistica 2018 was attended by top-level decision-makers from all over the world with 82 per cent of trade visitors coming from outside Germany. The number of decision-makers among trade visitors remained high. Around two thirds of them held management positions in their companies.

Upcoming trade fair dates

The first China Fruit Logistica in Shanghai takes place from 14 to 16 May. This event serves as a national platform for fruit and vegetable procurements to meet fresh produce demand in mainland China.

The 12th edition of Asia Fruit Logistica will be held from 5 to 7 September. This is the leading platform for the fresh produce trade in Asia. Last year, the event in Hong Kong attracted 800 exhibitors from 43 countries along with 13,000 visitors from 76 countries.

Fruit Logistica 2019 will take place in Berlin from 6 to 8 February.

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