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Ed Leahy


Morrisons charity strawberries return

Promotional packs of British strawberries will help the retailer reach £8million target by 2020

Morrisons charity strawberries return

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Morrisons is bringing back promotional packs of British strawberries, with 10 per cent of the sale value going straight to young people’s cancer charity, CLIC Sargent.

The packs will feature the Young Lives Vs Cancer logo, and are expected to help raise £62,000 for CLIC Sargent, the UK’s leading charity supporting children and young people with cancer.

This is the second year Morrisons has run the promotion, after raising just over £61,000 this time last year.

Emma Spencer, Morrisons strawberry buyer, said: “Our first crop of British Strawberries is always exciting – and this year we are once again delighted to mark this moment by supporting the incredible work CLIC Sargent does to help children, young people and their families facing cancer.”

Morrisons colleagues chose CLIC Sargent to be their Raise A Smile charity partner in January 2017. The partnership will last until 2020, and is expected to raise more than £8m. That money will transform the support CLIC Sargent can give to families following a cancer diagnosis.

One of those families, the Whiston family from Woodseats, Sheffield, has been supported by CLIC Sargent since Amber, 8, was diagnosed with a brain tumour at eight months old.

Mum, Lara Joyce, said: “CLIC Sargent is the glue holding us together during what has been a really scary time. They always seem to know the right things to say, or give the best cuddles when words just aren't enough.

“CLIC Sargent staff are wonderfully caring and knowledgeable people at a time when you need help the most. When your child is ill your priorities change. They helped us keep control of the little things when we couldn’t control the big things, like our daughter’s health.”

To help Morrisons reach its target of £8m, visit

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