Beginning on 21 May, British Tomato Week is fast approaching and this year the Tomato Growers’ Association has extended the period to two weeks.
For the second year running the trade body will be working with the Stand PR agency to promote the event and it has created six new tomato recipes for its website and social media.
“It’s always a challenge to come up with new ideas for British Tomato Week and this year we have extended the period to two weeks, although for continuity purposes we are still keeping our BTW logo,” said the TGA’s technical officer Phil Morley.
“This year’s focus will be on honing in on growers in a particularly area of the UK, their involvement in the community and all the mantras of the TGA: taste, quality, freshness and provenance. To this end features have already appeared in local publication in the lead up to the main event.”
Promotions will also include tastings at stores up and down the country, cookery demonstrations and a British tomato-themed supper club hosted by three of last year’s Masterchef finalists – Alison O’Reilly, Giovanna Ryan and Lorna Robertson – known as Three Girls Cook.
In addition, British Tomato Week stickers will feature on retail packaging and recipes and articles will be published in supermarkets’ in-house and online magazines.
On 24 May, tastings and a cookery demonstration will take place at the John Lewis store on Oxford Street in London.