Former trade minister and managing director of Waitrose Lord Mark Price has been announced as the new chair of the Fairtrade Foundation’s board of trustees.
In a move that the organisation said will bolster Fairtrade’s future development and its authority within the retail and government sectors, Lord Price will take over the position in September 2018 from business strategy consultant Michael Jary, who is retiring from the role after completing his five-year term.
Lord Price said: “I am delighted to take on the role of chair of trustees at the Fairtrade Foundation at a time of great change and opportunity, when Fairtrade has never been more relevant. My focus will be on working with the Foundation to ensure that UK trade in a post-Brexit world works for producers in developing countries, helping the Foundation showcase how it contributes to DFID’s goals of reducing poverty and building on the success of the incredible Fairtrade brand in the digital age.
'My time at Waitrose allowed me to see first-hand the impact Fairtrade delivers for farmers and their families and I look forward to supporting better, fairer deals for better, fairer business.”
Chief executive of the Fairtrade Foundation, Michael Gidney, added: 'Michael Jary has helped shape the Fairtrade Foundation into an organisation delivering even more for farmers and producers, maintaining strong ties to some of the most well-known brands and creating new ways of working with others, while our grassroots support, always vital, remains strong. The appointment of Lord Price comes at a pivotal moment for the Fairtrade Foundation and the movement as a whole.
“Trade negotiations and new alliances will bring with them new challenges and opportunities for producers, and Lord Price’s unique breadth of experience, coupled with a keen personal commitment to fairness for all, will be invaluable.”
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