While many of Britain’s most popular vegetables struggle in this summer’s record-breaking heat, one crop is predictably enjoying its time in the sun.
Sunflowers are living up to their name, by producing a bumper crop this year thanks to the heatwave, according to Waitrose.
In Lincolnshire, near Spalding, Waitrose suppliers Henry and Charles Robinson, sixth generation flower growers, have had an easier time of than other growers, with their sunflowers currently thriving as the plant shrugs off what are difficult conditions for many growers.
Nicola Wall, Waitrose flower buyer, said the weather also encourages shoppers to the category, with sales significantly higher than usual.
“Sunflowers love the sun and these summertime favourites are proving very popular this year, with annual sales up 46 per cent at Waitrose," Wall said.
“As we enjoy the blistering heatwave, the sunflower crop is thriving and we expect the admiration of these beautiful flowers to continue as customers add a touch of sunshine to their homes and gardens.”