Pink Lady is running an exclusive on-pack competition giving M&S customers the chance to win a trip to Australia.
One lucky winner and a guest will win a seven-night holiday to Melbourne, where they will also get to visit a Pink Lady orchard.
Shoppers can enter the competition through the apple brand's website by entering a unique code from an on-pack sticker. The promotion will only be available on M&S four-packs in the first two weeks of October.
It will run alongside a promotion of Australian Pink Lady apples at M&S, offering customers two four-packs for £4.
The competition and promotion are part of a joint campaign with Pink Lady's UK master licensor Coregeo and Australian fresh produce business, Montague.
Lynn Shaw, marketing manager at Pink Lady UK, said: “We’re delighted to be collaborating with M&S to offer this spectacular experience to M&S customers and fans of the Pink Lady brand.”
M&S buyer Oliver Saul added: “This competition is a great opportunity for our customers. We are excited to be able to exclusively offer M&S shoppers this generous prize.'
The first country to grow the branded variety, Australia is home to around 6.5 million hectares oforchards, producing325,000 tonnesof Pink Lady apples a year.
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