Kent-based soft- and stonefruit supplier Soloberry has supported local charity Kent Association for the Blind by donating blueberries that were handed out during National Eye Health Week.
The event, which ran from 24-30 September,brought together health professionals from across the UK to promote the importance of eye health and the need for regular sight tests.
Studies have shown that blueberries may help to reduce your risk of cataracts and glaucoma, as well as heart disease, cancer and certain other conditions.
Rachel Montague-Ebbs, group head of brand and communications, said: “At SoloBerry we are committed to making the world a healthier place, one berry at a time. Blueberries are one of our favourites because they are so nutrient-rich, the super healthiest of snacks.
“We are proud to be supporting KAB during National Eye Health Week by providing samples of these incredibly tasty berries that pack a vitamin punch.”
As part of its strategy to build the Soloberry brand globally, the company has chosen to focus on the health benefits of berries, particularly following recent efforts to bring ‘superfood’ berry Haskap to the market.
This has included using the hashtag #berriesforhealth across its social media platforms and taking part in National Vegetarian Week with a London Underground advertising campaign earlier this year.
The tube campaign was an effort to build brand recognition in developing Asian markets given the high number of Asian tourists that use the underground.
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