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Fred Searle

BY FRED SEARLE

OrchardWorld launches citrus boxes at Ocado

New product pitched as cheap and convenient way to garnish your Christmas drinks

OrchardWorld launches citrus boxes at Ocado

The OrchardWorld Lemon, Lime & Orange Box

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Colchester-based fruit supplier OrchardWorld has launched a mixed citrus box at online retailer Ocado designed to help shoppers spruce up their Christmas drinks.

The boxes, which are made of fully recyclable cardboard, will contain a mix of lemons, limes and oranges, with a minimum of 12 fruit for £3.99.

Working out at 33.3p per fruit, the supplier said it was a cheaper option than buying each fruit individually.

Carefully packed to avoid bruising, the boxes can either be placed in your fridge or stored in a cool, dry place away from sunlight.

The mixed citrus box has been tested by the Tasterbuds panel, a carefully targeted research group of approximately 100 ABC1 individuals in the south east of England selected to provide detailed feedback.

Working with leading producers and packers, OrchardWorld sources fruit from across Europe and the Southern Hemisphere. It is part of The Orchard Fruit Company.

 

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