Aldi had its best-ever Christmas trading in the UK this year with almost £1bn worth of sales in December. The week prior to Christmas day was the busiest week in its history in the UK, with sales 10 per cent higher than the previous year.
The discounter's strong seasonal sales were driven by a surge in demand for premium ranges, as well as providing the 'largest and most innovative' Christmas range to date.
Aldi’s share of the UK grocery market is at a high of 7.6 per cent, and fresh produce was particularly prominent with the supermarket selling almost 100 million sprouts in December alone.
The busy period was not only a record-breaking period for UK sales but a period of giving by Aldi; on Christmas Eve all unsold fresh food was donated to charities, providing 800,000 meals.
Throughout the year Aldi has been working with over 500 charities across the UK, donating food including fresh fruit and vegetables.
Giles Hurley, chief executive of Aldi UK, acknowledged that the discounter's strength was achieved by bringing quality groceries at low prices and that this strategy remains the key focus for the year ahead. He added that Aldi is on track toachieve its target of 1,200 UK stores by 2025.
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