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Fred Searle


New online market for agri-produce

B2B marketplace for wholesale produce aims to overcome language barriers and potential security concerns

New online market for agri-produce

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A new online marketplace for wholesale agricultural produce and ingredients is launching this month, making it simple to list and source produce on an international scale.

Acting as an intermediary platform for both producers and buyers, allows them to connect with each other in a remote and secure manner, overcoming challenges such as language barriers or potential security concerns around cross-border purchases.

“Farmers and producers, both here in the UK and abroad, have all kinds of wonderful produce and ingredients for sale, but it can be a real challenge to reach out to the potential customers who might be interested in sourcing produce just like theirs,” said chief product officer of, Sola Erogbogbo.

“Similarly, we know that many businesses – from food manufacturers to wholesalers – would benefit hugely from having access to all kinds of produce and ingredients from around the world, but don’t know where to start. aims to simplify the process for both buyers and sellers, by offering a remote, secure way to connect with each other.

“As consumers, we’re used to shopping for all kinds of products online and we want to make it just as simple and intuitive to buy and sell agricultural produce in a similar way.”

The website works as follows:

1. Suppliers list and manage their produce or ingredients on the site, with the flexibility to add and remove products based on factors such as availability.

2. Buyers search among the products listed, with the option to request samples from vendors.

3. If buyers are happy with the quality of the received sample, they pay into an escrow to initiate an order, keeping their money secure while reassuring sellers that they’re serious about their purchase.

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