London-based whoelsaler Mash Purveyors is launching a new customer-focused growth strategy having secured “significant” investment.
As part of the strategy, a new chief executive role will be created, and a new company website will be launched.
Mash said it is targeting growth from small to mid-sized groups in casual and fine dining, and wants to strengthen its customer services, customer relationship management and account management.
The investment was secured from existing shareholding connected to Patrick Riley who is a seasoned entrepreneur and investor in customer service-focused businesses.
Charlie Mash of Mash Purveyors said: “Over the past few years we have made multi-million-pound investments in warehousing, transport and picking, and packing technology systems. We therefore needed to recapitalize.
“Having completed this, we are now fully prepared to significantly grow the business and can see tangible opportunities ahead of us.”
He added: “We believe continued growth will come from our existing core customer base of over 700 restaurants and hotels, and exciting new openings in the casual and fine dining scene.”