Aldi and Pembrokeshire growers Puffin Produce have teamed up to promote Welsh produce to shoppers.
The Welsh government’s food and drink initiative #CaruCymruCaruBlas #LoveWalesLoveTaste Campaign, aims to encourage people to support Welsh producers and retailers by buying Welsh food and drink products.
To show their support over one million Puffin Produce packs of potatoes in Aldi will carry a heart shaped logo throughout September.
Puffin Produce have enjoyed an on-going partnership with Aldi, having started working with the supermarket in 2017, supplying their Pembrokeshire potatoes to Aldi’s Welsh stores throughout the year.
Julie Ashfield, managing director of buying at Aldi UK, said: “We are delighted to support both the #LoveWalesLoveTaste campaign and Puffin Produce by displaying the logo on our Welsh potatoes to highlight their origin and amazing quality to our customers.”
The #CaruCymruCaruBlas #LoveWalesLoveTaste campaign, is a joint initiative between the Welsh Government and Menter a Busness.
The campaign was launched in July, with two separate days of Welsh food and drink celebrations providing people with an opportunity to thank those who have been working hard to feed the nation during the coronavirus pandemic. A further Welsh Food & Drink Celebration Day is planned for September 4th.
Lesley Griffiths, the minister for environment, energy and rural affairs said: “I am very pleased to see Aldi backing the industry campaign in this way, which shows their commitment to championing Welsh quality.
“It is important that consumers have the opportunity to buy Welsh produce, and we are pleased that Aldi have welcomed and come on board with the #CaruCymruCaruBlas #LoveWalesLoveTaste campaign.”
Huw Thomas, managing director of Puffin Produce added: “The commitment from Aldi to display the #CaruCymruCaruBlas #LoveWalesLoveTaste campaign emblem on our Pembrokeshire potatoes is great news for us.
"Not only is it a vote of confidence in the quality of our home-grown Welsh produce, but it is also important to us that consumers have the opportunity to buy Welsh produce.”