Freshfel Philippe Binard

Freshfel Europe has opened registrations to its 2021 Annual Event, which takes place online on 4 June 2021.

To celebrate Freshfel Europe’s 20th anniversary, as well as the UN International Year of Fruits and Vegetables 2021, this year’s Annual Event is open to all fresh produce sector operators.

Freshfel’s exclusive event will gather fresh fruit and vegetable sector leaders from across Europe and key decision makers influencing policy in the EU arena, to discuss the next decade for the fruit and vegetable sector in leading a healthy and sustainable future.

The event will include four sessions covering detailed insights into opportunities for the sector to lead the way for a healthy and sustainable future for Europe and beyond, starting with the international Year of Fruits and Vegetables 2021.

Crucial market and EU policy opportunities will be examined, such as capitalising on the European Green Deals’ objectives and green, health conscious tech-savvy consumers.

“2021 is a unique year for the fresh fruit and vegetable sector marking both the 20th anniversary of Freshfel Europe as the peak EU-level representative body for the fresh produce sector in Brussels as well as the UN International Year of Fruits and Vegetables,' said Freshfel Europe general delegate Philippe Binard. 'Without doubt 2021 is a key year for the sector in the public eye as an essential sector for a healthy and sustainable future for all citizens.”

“In order to mark this special year the association is opening its doors for all operators and stakeholders in the fresh produce sector to join the celebrations at our Annual Event along with our members,' he added. 'This year should be celebrated by all actors across the supply chain as a milestone year for the fresh produce sector.”

Registrations to the Freshfel Europe Annual Event 2021 are now open via the online registration form on the Freshfel Europe website.