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Michael Barker

BY MICHAEL BARKER

@michaelbarker

Wednesday 6th October 2021, 10:01 London

Aldi lorry designs celebrate fruit and veg

Child artists design new liveries for Aldi lorries, which aim to promote fresh, healthy food

Aldi lorry designs celebrate fruit and veg

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Aldi has revealed the winners of its nationwide competition with Team GB, which called on budding child artists to submit a design for its latest lorry. 

The discounter invited school children aged between five and 14 to enter a hand-drawn design that celebrated fresh, healthy food.

Drawings by Isabella, aged five from Edinburgh, and Rebecca, aged six from Buckinghamshire, will now be spotted on motorways across the country.

An Aldi lorry with their winning designs parked up at their schools last week, and Team GB athletes Jack Carlin and Max Whitlock also paid them a visit to mark the occasion.

When visiting the schools, Whitlock and Carlin held a Q&A and took part in an assembly on what it’s like to be a Team GB athlete, their training regime and what they eat to stay healthy.

The supermarket has also rewarded the young artists with Aldi vouchers and Team GB goody bags. Their schools, Clifton Hall School in Edinburgh and Whitchurch Combined School in Buckinghamshire, will also receive £1,000 in Aldi vouchers each.

Get Set To Eat Fresh

The Design a Lorry competition was launched as part of Aldi’s Get Set To Eat Fresh initiative that aims to inspire students aged five to 14 to cook and eat healthy, fresh food. Over the past five years, the programme has reached more than two million children across the UK, Aldi said.

Triple Olympic champion Whitlock said: “It was great to see so many children across the country get involved in the competition.

“Selecting just two winners from a pool of more than 24,500 entries wasn’t easy, but Isabella and Rebecca’s designs really stood out to us. We loved the bright, colourful and beautifully drawn fruit and vegetables on both.”

Mary Dunn, managing director of corporate responsibility at Aldi, added: “The Design a Lorry competition is just one of the initiatives we’ve created to encourage young people to think about and engage with healthy eating.

“Our judges were really impressed with Isabella and Rebecca’s submissions, and we hope that winning this will inspire them to continue learning more about the benefits of healthy eating.

“Drivers across the country should keep an eye out for the lorries when they’re out and about."

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