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Michael Barker

BY MICHAEL BARKER

@michaelbarker

Tuesday 23rd November 2021, 13:50 London

Brakes opens Virtual Winter Food Festival

Online event offers a range of resources to help foodservice operators make the most of Christmas and Veganuary

Brakes opens Virtual Winter Food Festival

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Brakes has kicked off its Virtual Winter Food Festival to give foodservice operators ideas and insights to navigate Christmas and make the most of Veganuary.

The event, which is live until 14 January 2022, features a series of webinars covering topics such as Veganuary, mental health and staff wellbeing, and upcoming legislative changes around calorie labelling on menus. 

The webinars have been created in conjunction with leading organisations including Veganuary, #FairKitchens, Unilever and Nutritics.

Among the webinars will be a session on the #FairKitchens movement, which is striving to make the industry a fairer, more inclusive, and happier place to work; an insight into how caterers can make Veganuary a lasting opportunity; and an essential guide and practical solutions for the new calorie labelling legislation that comes into effect in April 2022 from Nutritics.

Food in focus

Food will also be a key focus. Alongside 22 supplier stands - including Nestlé, Unilever, Valeo Snackfoods and Heinz - there will also be six individual Brakes stands dedicated to hospitality, food to go, care and hospitals, new food, education and winter menus, all of which will offer products and solutions created to help caterers maximise the quality and flavour of their offer while helping them to reduce costs and labour.

These products will be complemented by insights into the latest food trends, downloadable resources, and on-demand video inspiration.

The event website has new features including a simplified homepage with a “What’s On” webinar guide, improved mobile experience, and a filter that will allow users to view specific products of interest such as vegan, vegetarian, and plant-based items.

The Winter Food Festival is open to Brakes customers and non-customers, with the former able to buy products directly off the page - with their agreed discount applied - and get details of all the latest promotions available to them. 

"At Brakes we’re passionate about the food we sell, and about being the chef’s hidden partner, providing them with the products that make running their kitchen that little bit easier, but that is only a part of what we do to support our customers," said Leon French, Brakes’ customer marketing director.

"The Winter Food Festival brings together helpful guidance, support and insights, as well as award-winning new food, to help operators plan for the key occasions over the coming weeks and months."

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