Headlines bashing the organic sector haven’t been in short supply over the past few years.

In fact, since the global financial crisis began, it seems to have been just one bad news story after another for a sector that has been variously (and in some cases gleefully) dubbed confusing, pointless and the exclusive domain of the rich.

That’s why it’s good news that Tesco has decided to move into the market (page 6). Inspired by the success of the likes of Riverford and Abel & Cole, and latterly – and perhaps more significantly – Ocado, it is a sign of returning confidence in the organic market that the supermarket giant considers it an area worth investing in.

Traditional operators shouldn’t be too concerned that Tesco will squeeze them out of business. Veg box shoppers are loyal sorts who will doubtless stick with them and there is the chance for Tesco to add incremental growth by appealing to a new demographic who might not have been buying in.

And with fingers crossed for better economic news this week, perhaps organics can finally have some more positive headlines to shout about.