Marketing
- ITV veg ads ‘will inspire, not focus on health’>
ITV veg ads ‘will inspire, not focus on health’
by Fred Searle 10 October 2018 Fruit and Vegetables
Veg Power TV adverts will move away from health message and aim to make…
- ITV teams up with Veg Power for new ad campaign>
ITV teams up with Veg Power for new ad campaign
by Maura Maxwell 9 October 2018 Vegetables
The campaign aims to inspire a more positive attitude to vegetables,…
- Fyffes lands branding award>
Fyffes lands branding award
by Carl Collen 5 October 2018 Bananas
Company honoured with the Brand Legacy lifetime achievement title at Checkout…
- Interpoma aiming to spread the love>
Interpoma aiming to spread the love
by Mike Knowles 5 October 2018 Apples & Pears
Positive message at heart of the biannual apple industry fair in Bolzano as…
- Costa ad banned over avocado snipe>
Costa ad banned over avocado snipe
by Michael Barker 3 October 2018 Avocados
Radio advert encouraged consumers to ditch avocados in favour of bacon rolls…
- Coveris Rigid switches to old brand name>
Coveris Rigid switches to old brand name
by Fred Searle 1 October 2018 Fruit and Vegetables
Rigid packaging specialist changes its name to Paccor following its sale to…
- Avo industry toasts new Michelin Guide>
Avo industry toasts new Michelin Guide
by Mike Knowles 1 October 2018 Avocados
WAO supports Michelin Star Revelation Great Britain and Ireland with launch of…
- Pink Lady launches Aussie holiday comp at M&S>
Pink Lady launches Aussie holiday comp at M&S
by Fred Searle 28 September 2018 Apples & Pears
Promotion will be available on M&S four-packs with a seven-night trip to…
- Gem avos take social media approach>
Gem avos take social media approach
by Fred Searle 25 September 2018 Avocados
Westfalia Fruit is targeting consumers through social media…
- Pink Lady set for "great harvest">
Pink Lady set for "great harvest"
by Carl Collen 20 September 2018 Apples & Pears
Representative group APLE predicts 9 per cent increase in volumes this season
