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Marketing

New campaign for British blackcurrants >
New campaign for British blackcurrants
by Michael Barker 20 June 2018 Berries
Digital initiative aims to tell the blackcurrant's story as it journeys…
British Organic Growers unveil logo >
British Organic Growers unveil logo
by Michael Barker 20 June 2018 Root Vegetables
New imagery released to accompany major new campaign aimed at boosting sales of…
Greenvale to sponsor two ‘tattie runs’>
Greenvale to sponsor two ‘tattie runs’
by Fred Searle 20 June 2018 Potatoes
Contestants will race with nets of potatoes over their shoulders in races in…
Ava Berries steps up summer marketing drive >
Ava Berries steps up summer marketing drive
by Fred Searle 19 June 2018 Berries
Angus Soft Fruits organises sampling of Ava berry varieties at this…
BerryWorld, Dole and Montosa scoop awards >
BerryWorld, Dole and Montosa scoop awards
by Mike Knowles 19 June 2018 Berries, Mangoes & Papayas, Avocados, Vegetables, Brassicas, Tomatoes and Pineapples
Mastronardi and Greenyard also among the winners at this year's coveted…
Fyffes recognised for Fairtrade dedication >
Fyffes recognised for Fairtrade dedication
by Carl Collen 19 June 2018 Bananas
Group receives CLAC award for commitment to Fairtrade practices in the banana…
Brazil brings taste of sunshine to London >
Brazil brings taste of sunshine to London
by Maura Maxwell 15 June 2018 Fruit, Bananas, Citrus, Exotics, Mangoes & Papayas and Avocados
Visitors to the Taste of London festival had the chance to sample a variety of…
First Cornish spuds on sale with new campaign >
First Cornish spuds on sale with new campaign
by Ed Leahy 14 June 2018 Potatoes
Potato suppliers Branston is delivering Cornish new potatoes to local Tesco…
Frozen Tenderstem lands innovation award >
Frozen Tenderstem lands innovation award
by Fred Searle 12 June 2018 Brassicas
Consumers recognise brassica brand for NPD excellence at British Frozen Food…
'Huge opportunity' in free-from market >
'Huge opportunity' in free-from market
by Michael Barker 8 June 2018
Carolyn Hudson of England Marketing says suppliers should seize the chance to…

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Features & Analysis
- Subscribers onlyPlaying to win
  With the World Cup in Russia now just days away, Fred Searle and Tom Joyce look at the opportunities and pitfalls in sports-based marketing of fresh produce
- Subscribers onlyAn agronomic solution
  A young company is putting the focus on developing wide-ranging technical solutions for the potato-growing sector
- Subscribers onlyA new buzz
  Animal feed is a growing environmental concern, requiring huge amounts of land and inputs to feed meat products. Koppert is now developing a solution that could one day revolutionise the industry
- Subscribers onlyMighty mites
  Dutch company Koppert Biological Systems emerged from an unlikely source, growing into one of the world’s largest natural pesticide companies, but still faces obstacles in its bid to create ‘healthy and resilient societies’
- Subscribers onlyBaby Boomers
  With volume sales down this year, the banana category may be in need of some fresh impetus, and baby bananas could lead the way. Ed Leahy speaks to specialist supplier FLP
- Europe's food policy should focus on health
  Comment: Bob Doherty, professor of marketing and chair of agrifood at the University of York, on why the environment and health should be at the heart of Europe's decision-making on food
- Subscribers onlyAdjudicator is good news for retailers and suppliers
  Opinion: Aldi UK's fresh produce buying director Richard Smith on how the Adjudicator has changed supply chain relations
- Subscribers onlyWhy 'local' trumps 'national' in US market
  FPJ columnist Amy Cross reports on the differences in perception of 'local' and 'national' produce stateside
- Subscribers onlyHealth on your doorstep
  After a 10-week spell on The Apprentice, Harrison Jones is trying to exploit a gap in the health food market with a new meal delivery service
- Subscribers onlyEntering a brave new world
  Amid choppy international waters, the USDA in Britain is already taking steps to align US and UK agricultural standards prior to Brexit
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