Asia Fruit Logistica, the leading trade and exhibition show for the Asian fresh produce industry, has unveiled a new logo that combines 'freshness, quality and competence'.
According to organiser Global Produce Events (GPE), the logo features key elements from the previous version to make it recognisable, while also incorporating 'refreshing simplicity' to create a 'forward-looking, timeless design'.
The new logo also synchronises Asia Fruit Logistica branding with its partner show Fruit Logistica in Berlin, which introduced a new logo in April.
The next edition of Asia Fruit Logistica takes place on 3-5 September 2014 at Hong Kong’s AsiaWorld-Expo Center, alongside Asiafruit Congress on 2 September.
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