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Branding focus for Asiafruit Congress

Branding and Latin America’s supply role for the Asian markets up for discussion at this year’s Asiafruit Congress on 2 September

Branding focus for Asiafruit Congress

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Asiafruit Congress, Asia’s premier conference event for the fresh fruit and vegetable business, returns on 2 September 2014, taking place the day before Asia Fruit Logistica at Asia-World Expo in Hong Kong.

A unique full-day conference for top executives in Asia’s fresh produce business, Asiafruit Congress brings together expert speakers to explain the latest Asian trends and opportunities. It also offers new strategies for higher sales and better marketing.

Asiafruit Congress attracts around 400 delegates each year, with fresh produce professionals from five continents and over 30 countries attending last year’s event.

The conference is a key source of strategic networking, and it serves as a primer to the business discussions and negotiations that follow at Asia Fruit Logistica on 3-5 September.

General sessions at Asiafruit Congress focus on the big issues that affect business in the region.

Branding is a headline theme for 2014. The conference looks at this key issue for Asia’s fresh produce business in its widest form, from the value of consumer and wholesale brands to the importance of intellectual property protection.  

Latin America’s position as a supplier to Asia also comes under the spotlight. Leading exporting countries such as Chile and Peru are making inroads on the Asian markets, despite their vast distances from the region. Are they the natural sources to feed Asia’s growing demand in the longer term?

Breakout sessions go into more detail, looking at a particular subject in a workshop format. New opportunities for vegetable imports in Asia and the future of pear marketing are among the topics featured in 2014.

The conference concludes with the joint Asiafruit Congress-Asia Fruit Logistica Welcome Reception, a Gala Cocktail.

Asiafruit Congress takes place in conjunction with Asia Fruit Logistica, the leading trade fair for the region’s fresh fruit and vegetable business.

Asiafruit Congress delegates continue to benefit from full access to Asia Fruit Logistica on 3-5 September 2014 as well as receiving a copy of the 2014 edition of the Asiafruit Congress Statistics Handbook.



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