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Countdown on to Hangzhou event

Strategies for growth in eastern China will be the focus for the upcoming Asiafruit Market Insight event in Hangzhou

Countdown on to Hangzhou event

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Organised by Asiafruit Magazine and supported by Asia Fruit Logistica, Asiafruit Market Insight heads to Hangzhou, west of Shanghai, on 28-30 May 2014, to explore fresh opportunities for growth in eastern China.

Hangzhou and other fast-emerging tier-two cities close to Shanghai are driving demand for imported fruit. But developing logistics and cold chain infrastructure are key success factors in unlocking their vast consumption potential.

As well as exploring the keys to penetrating these untapped markets of the booming Yangtze River Delta region, the conference looks at the rapidly emerging role of e-commerce and social media in China’s fresh produce business, the inroads Latin American exporting countries are making on the market in eastern China, and the opportunities for international fresh produce companies to provide skills and solutions to the fast-expanding local industry.

Asiafruit Market Insight takes place at Hangzhou’s deluxe JW Marriot Hotel, opening with a Welcome Reception on the evening of 28 May. A full day of conference sessions follows on 29 May and the event concludes on 30 May with a day of study tours to leading local wholesale market and retail operations in the region. Simultaneous translation into Chinese and English is provided throughout the conference.

High-profile speakers from across the fresh produce industry are signing up to speak at Asiafruit Market Insight. Latest additions to the programme include James Sinclair of strategy and M&A advisory firm InterChina, and Andrew Harty of national grower body Citrus Australia.

Asiafruit Market Insight attracts top decision-makers from around the world. It is the perfect opportunity to increase awareness of your products, services and brands. Become a sponsor to make sure your company and its brands stand out from the crowd and connect with new and existing customers. Email  or more information on sponsorship options and rates.

Registrations are open - book your place today and save 20 per cent on the full rate paying just USD480 per person. The early bird rate expires on 7 May 2014.

For more information, visit or email

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