NFU president Meurig Raymond has expressed concern that the latest round of supermarket price cuts will damage UK growers' profitability.
Several supermarkets, including Tesco and Morrisons, have announced significant reductions on fresh produce in recent weeks.
Speaking at FPJ Live in Solihull this week, Raymond said more retailers should follow Tesco's lead in promising to strengthen relationships with suppliers.
"Despite the positive steps from some in the food chain, our leading supermarket chains remain ultra-competitive when it comes to footfall," he said. "What seems to be emerging is a renewed round of price cuts and promotions. My fear is that this materialises into downward pressure on margins across the UK supply chain.”
Raymond said many growers feel there are in a 'perilous' position, but said there was significant opportunity in the current demand for British produce and the potential for exports.
He also called on the UK and EU governments to play their part: "With the right policy solutions at an EU and UK government level and some collaborative supply chain strategies, British growers will be able to grow, compete and above all be profitable producers of food to meet the ever increasing demands of out consumers.”