Decade of innovation at Fruit Logistica

The world’s leading fresh produce conference and networking events
Carl Collen

BY CARL COLLEN

Decade of innovation at Fruit Logistica

Next year's Fruit Logistica Innovation Award winner will be the tenth in the history of the prize

Decade of innovation at Fruit Logistica

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Fruit Logistica exhibitors are invited to enter their innovations into the running for the Fruit Logistica Innovation Award (FLIA).

“Since its inception ten years ago, the FLIA has acquired a strong industry reputation and international renown,” says Fruit Logistica project manager Christoph Göring. “It is considered the most important award in the global fresh produce industry, not least because it is decided by trade professionals.”

2015 sees the tenth edition of the FLIA, which is presented by Messe Berlin and Fruchthandel Magazine for outstanding innovations in the fresh produce sector and its service industries. The award recognises new products or services that can make a real impact on the industry.

Jan Doldersum, manager marketing & business development, Rijk Zwaan accepted the first Fruit Logistica Innovation Award ten years ago.

“The timing of winning the FLIA in 2006 was really perfect," he explained. "The Salanova concept was ready at that time and it gave Rijk Zwaan the ideal international platform with a unique exposure. It helped to build our brand and to promote it towards growers, retail, trade and fresh-cut partners. Incredible it is ten years ago. Now, in 2014, you can state that Salanova really was a game changer in the lettuce industry.”

Entry for the award is open to all companies exhibiting at Fruit Logistica 2015 that have brought an outstanding innovation to market between 1 November 2013 and 31 October 2014.

A panel of experts nominates the ten most significant innovations of the year for the 2015 Fruit Logistica Innovation Award. These ten innovations will be exhibited prominently at Fruit Logistica 2015.

The more than 60,000 trade visitors from some 130 countries expected to attend the exhibition will be able to vote for the innovation of the year on 4 and 5 February 2015. The winner will be officially announced at an awards ceremony on 6 February 2015.

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