Asiafruit Market Insight, Asiafruit’s China conference event, is back in 2015 with a unique blend of local, national and international market perspectives.
Organised by Asiafruit Magazine and supported by Asia Fruit Logistica, Asiafruit Market Insight takes place at the Hilton Hotel in downtown Shanghai on 20-22 May.
The two-day event turns the spotlight on Shanghai – the world’s largest port city and China’s commercial capital – looking at how it is gearing up to serve the surging demand from the hinterland of the Yangtze River Delta and beyond.
As well as zoning in on the regional trade landscape, Asiafruit Market Insight addresses national issues, from the competitive effect of imports on domestic production to the future for online and traditional retail channels in fresh produce marketing.
Launched in 2013, Asiafruit Market Insight has focused on opportunities at a regional level in China’s most exciting emerging cities and markets.
The inaugural edition was held in Qingdao, taking a broad look at the market in northeast China.
The 2014 event headed to Hangzhou, west of Shanghai, to home in on the growing demand and great potential presented by the cluster of fast-growing tier-two cities surrounding the commercial capital.
The shift to Shanghai sets the stage for a more national focus at the 2015 event. This year’s Asiafruit Market Insight looks at how the city is positioning itself as a gateway to the fast-growing China market. It also examines a range of more general themes such as the growth opportunities in second- and third-tier cities, new import products and sourcing options for Chinese buyers and best practices in merchandising.
Network and knowledge
Asiafruit Market Insight attracts the decision makers in the Chinese and international fresh fruit and vegetable business. Delegates can network with more than 200 top-quality industry professionals, from leading importers and retailers to key global suppliers.
Change is the only constant in China. To make the most of the opportunities in this fast-moving and highly competitive market, local and international players alike need the best information and analysis.
Asiafruit Market Insight’s programme of expert speakers gives delegates deep insights into the latest consumer and industry trends, as well as projecting future developments.
Discussions and workshop sessions provide delegates with a clear understanding of market dynamics in China, and help companies to develop strategies for higher sales and better marketing.
Debating the big issues
After kicking off with a Welcome Reception on the evening of 20 May, Asiafruit Market Insight’s full day programme of conference sessions takes place on 21 May.
The day gets under way with expert views on how to tap into the huge potential of China’s second and third-tier cities. Top market analysts deliver their takes on the main changes in demographics and consumer behaviour, the retail market and the online boom.
The second session – entitled Logistics: mapping the market’s evolution – looks at how the infrastructure is developing in Shanghai to handle the rapid growth in projected trade volumes, right from port operations to wholesale market facilities.
Online versus bricks and mortar
China’s e-commerce boom has been grabbing the headlines when it comes to consumer marketing in China. But what about the future for bricks and mortar stores? In a high-powered panel discussion, the third session examines the latest advances in online marketing, but it also spotlights some of the exciting growth stories in supermarket retailing.
After a 90-minute networking lunch, the conference homes in on two exciting growth areas of the market in China in workshop-style sessions. The first is new products and sources for Chinese importers, and the second is the table grape market.
The final session – Raising the bar: imports versus domestic – examines the competitive effect of fresh produce imports on China’s own fruit and vegetable industries.
Simultaneous translation services between Mandarin and English at Asiafruit Market Insight make for interactive sessions with a strong focus on discussion and debate.
Asiafruit Market Insight also offers excellent networking opportunities for registered delegates. Networking breaks throughout the conference provide ample time to meet and do business with the high-quality delegates, while the evening cocktail events – Welcome Reception on 20 May and Gala Cocktail on 21 May – provide a perfect platform to make new connections, and strengthen existing relationships.
Asiafruit Market Insight concludes on 22 May with a programme of study tours. Delegates get the opportunity to see first-hand how Shanghai’s infrastructure is gearing up for the growth in trade. They can also take part in organised visits to some of the city’s best food retail stores and markets.
For programme updates and speaker news, keep an eye on the website: www.asiafruitmarketinsight.com