Berlin show in numbers

The world’s leading fresh produce conference and networking events
Carl Collen

BY CARL COLLEN

Berlin show in numbers

Messe Berlin's annual run-down of Fruit Logistica showed a record number of visitors, exhibitors and innovations

Berlin show in numbers

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Fruit Logistica 2015 once again underlined its role as the world's leading trade fair for the fresh produce industry, offering a record set of numbers to back up that claim.

From 4 to 6 February, 2,785 exhibitors from 83 countries provided information to some 65,000 trade visitors from more than 135 countries.

Dr Christian Göke, CEO of Messe Berlin GmbH: "In addition to its undisputed position as a business platform, this year's Fruit Logistica strengthened its leading role as a platform for innovation for the international fresh produce trade."

Meanwhile, trade visitors at this year's event in Berlin chose the Aurora Seedless Papaya, produced by Aviv Flowers Packing House in Israel, as the winner of the Fruit Logistica Innovation Award 2015, with BelOrta's Lemoncherry tomato and Bakker Barendreht's DIY Fresh Packs in second and third place respectively.

To emphasise the importance of technical solutions for the fresh produce trade, an exclusive forum for machinery, technology and packaging was introduced at this year's event - the Tech Stage gave Fruit Logistica exhibitors the chance to demonstrate technical novelties and innovations to trade visitors.

The key objectives for exhibitors at Fruit Logistica 2015 included presenting their company, developing new business and managing existing customer relationships, and according to Messe Berlin these objectives were largely achieved.

Nine out of ten exhibitors considered their participation at Fruit Logistica a commercial success. Although business contracts were not amongst their top priorities, 45 per cent of exhibitors report they gained new orders at the trade fair. Some 90 per cent of exhibitors said they anticipated good post-exhibition business. Overall, about 89 per cent of exhibitors said this year’s Fruit Logistica had made a good or very good impression.

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