Peru can take advantage of new opportunities to market more of its fresh fruits and vegetables in emerging markets in Asia.
That’s the subject of the Fruitnet Peru-Asia Export Forum organised by Asiafruit Magazine in Lima at the beginning of November. The two-day conference is supported by Peru’s producers’ association AGAP and the Camara Peruano-Alemana as well as PromPerú and ASIA FRUIT LOGISTICA.
“Peru is the fastest-growing fresh fruit and vegetable producer and exporter in Latin America and its sales in Asia are growing each and every year,” comments Fruitnet managing director Chris White. “Much of the growth in Asia has been focused on China. There are many new opportunities in other parts of Asia too, and that’s what we’ll be exploring at our two-day conference event in Lima at the beginning of November.”
Korea and Japan have now become key opportunities for Peruvian exporters, who are also excited by potential openings in South East Asia and South Asia alike. Markets like Thailand, Malaysia, Vietnam, Indonesia, and India could all become bigger buyers of Peruvian fresh produce in future.
At the same time Eurofruit’s sister magazine Asiafruit is coordinating an inward buying mission of fresh fruit and vegetable importers from Asia and the Middle East to visit Peru during the week of the export forum. Buyers from Thailand, Malaysia, Korea, India, and the UAE have accepted invitations to travel to Peru during the first week of November. At the Fruitnet Peru-Asia Export Forum they will update growers and exporters on the sales opportunties in their respective markets. They will also get the chance to visit fruit and vegetable growing and packing facilties in some of Peru’s major production areas, namely in Ica and in Trujillo.
“Buyers and sellers need to meet,” explains Asiafruit editor John Hey. “This holds true for Asia as it does for any other market in the world. Asia is the fastest growing market for fresh fruits and vegetables, so this is just the right time to meet and to do business.”
Asiafruit’s editor is lending his wealth of experience and understanding of the Asian fresh fruit and vegetable market to Fruitnet’s two-day export forum. Teaming up with Asia market analyst Wayne Prowse of Fresh Intelligence Consulting, Hey will present an in-depth analysis of the trends in a number of markets in Asia and advise on the competitive position for Peru’s fresh fruit and vegetable growers and exporters versus other suppliers.
Since its launch in 1995, Asiafruit has been reporting on the developments in Asia as well as hosting its annual Asiafruit Congress, now co-located every September alongside ASIA FRUIT LOGISTICA. Asiafruit also organises India’s premier annual fresh produce conference called FRESH PRODUCE INDIA as well as ASIAFRUIT MARKET INSIGHT for the China market.