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Carl Collen


BBQ trend reflected in Berlin

Growing demand for heathy fruit and vegetbale BBQ products will be on show at next year's Berlin event

BBQ trend reflected in Berlin

BBQ Grill Mix, the 2014 FLIA winner

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Fruit Logistica 2017 could be a hot-spot for those looking to expand their barbecuing horizons into the world of fresh produce.

Along with sausages, steaks and chops, vegetables and even fruit are becoming popular on the grill. As a side dish or entrée, this healthy barbecue choice is rapidly gaining popularity – and not only for vegetarians.

This new trend offers enormous potential for the fresh produce industry, which will be coming together at Fruit Logistica on 8-10 February 2017 in Berlin. The world's leading trade fair for the fresh produce trade is the main international hub where new trends are set and innovative ideas introduced.

The barbecue theme is nothing new at the trade fair, however. One example mentioned by Fruit Logistica global brand manager Wilfried Wollbold is the BBQ Grill-Mix produced by Eisberg – a company honoured with the Fruit Logistica Innovation Award in 2014. "We look forward to seeing what innovations our exhibitors will showcase next year," he said.

Setting another new attendance record, Fruit Logistica 2016 attracted more than 70,000 trade visitors from over 130 countries.

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