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Tom Joyce

BY TOM JOYCE

@tomfruitnet

Canadian pavilion back in Berlin

Canadian fresh produce companies are set to showcase their products at Fruit Logistica under a national pavilion for the fourth consecutive year

Canadian pavilion back in Berlin

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Canada is returning to the world’s largest fresh produce trade show, Fruit Logistica, for a fourth consecutive year under the Canadian pavilion, aiming to showcase some of the innovations and fresh produce the country has to offer.

Although Canada has a reputation for harsh winters, it is worth noting that it is the world’s second largest country in terms of land mass, its varied landscape allowing for a produce and horticulture industry that plays a huge role in the global produce industry.

In 2017, according to Agriculture and Agrifoods Canada (AAFC), Canada exported US$526m of fruit and US$1.36bn of vegetables (comprising field vegetables, greenhouse vegetables and mushrooms).

Canada is a leader in cranberries and blueberries and also produces cherries, grapes, topfruit, stonefruit and saskatoon berries. In terms of greenhouse vegetables, the country produces tomatoes, cucumbers, lettuce, peppers, green beans, aubergines, herbs and micro-greens.

Economic development expert Richie Santosdiaz, who helped spearhead the Canadian presence in its current form four years ago, commented: “It is wonderful to see a strong Canadian delegation for the fourth consecutive year in Berlin, where the delegates will present just a small sample of what the country has to offer – from fresh produce such as apples, potatoes, blueberries, cranberries and cherries to innovative sustainable packaging.”

The Canadian delegates, who will be based in Hall 23, include: CFP, CKF, Summerland Varieties Corporation, Dispute Resolution Corporation (DRC), Canadian Produce Marketing Association (CPMA), Sun Valley Cranberries and Potatoes Canada. Air Canada Cargo is the official sponsor of the Canadian pavilion, which is organised by B-FOR International in partnership with the Canadian Consulate in Germany.

Sue Lewis from CPMA commented: “Fruit Logistica is an ideal forum to promote the Canadian fresh fruit and vegetables sector. Canadian consumers are continually exploring new products and flavours and we look forward to seeing what the world has to offer, while promoting our own Canadian high quality, nutritious and great-tasting fruit and vegetables.”

Another delegate, Brad Dennis from CKF Inc, which won the bronze award at last year’s Fruit Logistica Innovation Awards for its Earthcycle line of home compostable and recyclable packaging, added: “We are experiencing strong demand from the international community, in particular European countries, as they introduce policies and incentives to reduce single use plastic. The Fruit Logistica show helps CKF deliver our message of less plastic and more recyclable and home compostable packaging that extends shelf-life and performs in highly automated packaging environments.” 

With the provisional implementation of the Canada-EU free trade agreement, the Comprehensive Economic and Trade Agreement (CETA), now in its fourth year, as well as other agreements Canada is a part of, such as the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) and the recently renegotiated trade deal between the US, Canada and Mexico (formally known as NAFTA), Canada is open to doing business across the world.

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