Zespri, the world's best-selling brand of kiwifruit, has launched a new version of its website at www.zespri-europe.com.

The revitalised site combines information about Zespri Green, Zespri Gold and Zespri Organic kiwifruit, along with recipes, games for kids and details of the healthy lifestyle attributes of this delicious fruit.

Stefan van Rompaey, PR and communications banager for Zespri Europe, said: 'We are delighted to launch the new website, which is refreshing, lively and full of energy – attributes which perfectly reflect the Zespri brand.' The site also features a competition to name the Zespri mascot, information about the recently launched Zespri Gold and details of the consumer sampling roadshow that has seen Zespri appearing at supermarkets and major events throughout the UK.