AUSTRALIAfresh gets new look

For fresh produce marketing in Australia and New Zealand Staff


AUSTRALIAfresh gets new look

The produce industry website promoting Australian fruits, vegetables, dried fruit and tree nuts has been given a new look

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Horticulture Australia Limited (HAL) has launched a new-look AUSTRALIAfresh website for buyers of Australian fresh produce, reports

The revamped site – - is designed to serve as a ‘one-stop-shop’ for importers, retailers and wholesalers of Australian fresh produce, dried fruits and tree nuts, providing certified supplier contacts, product information, point-of-sale material and relevant news.

Website users will be able to access a range of trade, retail and consumer promotions HAL conducts for its member industries in major markets, such as trade exhibitions, trade advertising and in-store point-of-sale.

AUSTRALIAfresh marketing manager, Elisa Tseng, said: “The new site has a depth to the navigation and greater user functionality which creates a better service for all users.”

HAL developed AUSTRALIAfresh as an umbrella-marketing programme to promote Australian fresh produce under one banner.

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