Fruit Logistica campaign gets underway

For fresh produce marketing in Australia and New Zealand
Carl Collen

BY CARL COLLEN

Fruit Logistica campaign gets underway

Leading fresh produce industry show will employ direct marketing and advertising while also having a presence at various global events

Fruit Logistica campaign gets underway

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Fruit Logistica, the leading trade show and exhibition for the global fresh produce industry, has launched its international promotional campaign for the 2014 event, which takes place in Berlin on 5-7 February next year.

The marketing campaign includes several different aspects, including direct marketing to media and advertising activities, while the event will also be represented at key trade meetings around the world.

"Mutual trust and close customer relationships play a key role in the fresh produce business," said Gerald Lamusse, Fruit Logistica's global brand manager. "These can only be achieved through face-to-face contact – something that is as important for exhibiting companies and their customers as it is for our relationships with Fruit Logistica exhibitors.

With representatives in 150 countries, our global sales network serves as an excellent basis to achieve just that," he added.

Fruit Logistica 2013 attracted 2,543 exhibitors from 78 countries, viewed by over 58,000 visitors from 130 nations.

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