Asia Fruit Logistica, which takes place at AsiaWorld-Expo Centre in Hong Kong on 4-6 September 2013, is seeing more demand for stand space than ever before, according to organiser Global Produce Events (GPE).
Companies from 34 countries and all five continents have already registered to exhibit at Asia’s leading fresh fruit and vegetable trade show, with exhibitors from Ecuador, Morocco and Cyprus making their debut appearance at the show.
Vietnam will also have a national pavilion at this year’s event for the very first time, according to GPE. Coordinated by the country’s fruit and vegetable association, Vinafruit, the Vietnam pavilion will feature eight exhibitors including exporters and importers from the country.
“We believe that exhibiting at Asia Fruit Logistica is a great opportunity to promote Vietnamese fresh fruit to the world and to all our partners in Asia,” Vinafruit’s Nauyen Van Ky said. “Our exporters are looking forward to securing contracts, and to meeting potential quality partners and clients in Asia and worldwide as well as exchanging experience and know-how.”
With its diverse climate and capacity to produce a wide variety of fruit and vegetables year-round, Vietnam boasts significant export potential. The country has set an ambitious target to increase the value of its overall fruit and vegetable exports to US$1.2bn by 2020, from US$829m last year.
Dragon fruit, pomelo, mangoes and pineapples as well as sweet potato and other vegetables will be among the key products displayed at the Vietnam pavilion.
Many countries are joining Vietnam with national pavilions at Asia Fruit Logistica 2013, including Argentina, Australia, China, Chile, Ecuador, Egypt, France, Greece, Italy, Mexico, the Netherlands, New Zealand, Peru, South Africa, Taiwan and the US.
“It’s amazing how big Asia Fruit Logistica has become and how quickly it’s grown,” said Joon Hong Choi of major South Korean importer Sooil Commerce, a regular visitor to the trade show. “Many Korean importers and retailers are visiting to meet with Asian buyers and suppliers as well their suppliers from other parts of the world like Chile and the US. They can meet everybody they need to see at this event.”
Asiafruit Magazine is the official media partner to Asia Fruit Logistica.