Innovation key to future of fresh berries

For fresh produce marketing in Australia and New Zealand
Mike Knowles



Innovation key to future of fresh berries

Global Berry Congress 2014: top-level speakers to consider role of innovation in helping boost European berry sales

Innovation key to future of fresh berries

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Innovation will be one of the major topics for discussion at this year's Global Berry Congress, which takes place on 8 April at the NH Krasnapolsky Hotel in Amsterdam.

Speakers from across the supply chain for fresh berries are going to discuss some of the key issues of importance to the berry industry today, considering whether innovation needs to happen not only in terms of new varieties but also for new post-harvest technologies as well as new areas of production.

Marion Durose of UK berry company Angus Soft Fruits (UK) will be present to talk about opportunities for new and exciting berry varieties that can help expand the berry category beyond strawberries and blueberries.

Stéphane Descourcelles of Les Fruits Rouges de l'Aisne (France) will explain how berries can now be produced in regions such as northern France which are closer to Europe's largest consumer markets, while Geoff Furniss at BBC Technologies (New Zealand) will discuss the implications of improved post-harvest handling on berry sales.

Global Berry Congress takes place on 7-9 April 2014 in Amsterdam. Organised by Eurofruit, the annual conference and expo event focuses on excellence in fresh berry marketing and is expecting more than 250 delegates from all over the world.

Previous meetings of the Global Berry Congress have been held in: Santiago, Chile (2013); Monterey, California (2011); and London, UK (2008, 2010 and 2012).

A full programme of speakers and expert panellists is now available online at

Registrations for Global Berry Congress 2014 are well under way. Delegates can register at the  early-bird fee and save 15 per cent on the full rate, paying just €360 per person.

For sponsorship and general event information visit or contact the Events team: Phone +44 20 7501 3725 Email

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