MMA unveils new branding

For fresh produce marketing in Australia and New Zealand
Matthew Jones

BY MATTHEW JONES

@matt_fruitnet

MMA unveils new branding

Market authority says re-branding is aimed at creating a fresh start for all stakeholders ahead of relocation

MMA unveils new branding

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A new location isn’t the only change for the Melbourne Market. Victoria’s largest fresh produce wholesale market has unveiled new branding ahead of its relocation to an 11ha site in the city’s outer north.

Melbourne Market Authority (MMA) said the branding’s design symbolised a fresh start for all of the market’s stakeholders.

“The new look has been inspired by the Market itself – the colour, the diversity, the characters and the freshness – together with the physical environment at Epping and the logistical efficiencies it offers the industry to grow and evolve,” MMA explained a statement released today (7 October).

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