Zespri heads to address Fresh Produce India

For fresh produce marketing in Australia and New Zealand
John Hey



Zespri heads to address Fresh Produce India

Kiwifruit marketer's regional manager Ben Hughes and India market manager Ritesh Bhimani sign up to speak at Mumbai event

Zespri heads to address Fresh Produce India

Ben Hughes, Zespri's regional head for India, the Middle East, Africa and the Americas, to discuss global retail trends at Fresh Produce India 2015

Related Articles

Delegates to Fresh Produce India 2015 will receive first-hand insights into both global retail trends and the exciting growth of the kiwifruit category in India from Zespri International executives. 

India’s only international conference event for the fresh fruit and vegetable business is back on 23-25 April 2015, taking place at the deluxe Trident Nariman Point Hotel in Mumbai.

Ben Hughes, Zespri’s regional manager for the Middle East, Africa, the Indian subcontinent and the Americas, will speak at Fresh Produce India in a high-powered panel discussion on food retailing.

The session, entitled ‘Who is winning in India’s retail jungle?’, will look at how a variety of food retail channels are performing in India, and at some of the success stories in the modern trade segment.

Hughes will bring an international perspective to the session, discussing how Zespri interacts with retailers in different markets around the world, and the key trends in food retailing globally. He’ll explain the changing relationship between global retailers and their suppliers – and some of the main drivers, from an increasing focus on quality and presentation to the rise of emerging markets with more purchasing power. Hughes will also draw out the takeaways for the sector in India. 

The Indian market has grown rapidly off a small base for the New Zealand kiwifruit marketer, virtually doubling in value over the past three years. In 2014, sales to the South Asian market increased by more than 60 per cent in volume and 70 per cent in value year-on-year to reach around 750,000 trays worth an estimated at NZ$8.3m (US$6.38m). Rising consumer awareness of the product has been a key factor, according to Hughes, and he sees great potential to achieve much further gains in the future.

Zespri’s India market manager Ritesh Bhimani has played a pivotal role in driving that growth, notes Hughes. In a special session on the future of the kiwifruit category in India, Bhimani will outline Zespri’s on-the-ground activities, and the trends in kiwifruit sales and consumption. Zespri’s sales in India have largely been confined to the green-flesh Hayward variety to date. But with the marketer set to launch its yellow-flesh SunGold kiwifruit in India in 2015, Bhimani will also deliver a case study on introducing such a new product to the market.

What's new from Europe?

This year’s Fresh Produce India programme also turns the spotlight on Europe. The final session explores what’s new that Europe has to offer India’s fresh fruit and vegetable business, from fresh supply sources to emerging export destinations. 

Evrosad is the leading apple grower and exporter in Slovenia, one of the EU's smallest member states. But the company punches well above its weight: it's been exporting apples to the UK for 10 years, and diversified into new markets outside the EU such as the Middle East already several years ago. Evrosad’s managing director Bostjan Kozole joins a panel to discuss the potential he sees for Slovenia to supply apples to India.

Fresh Produce India sessions also address a range of other themes, including the changing regulatory environment for food safety in India and new opportunities for the country’s exporters in Russia. After kicking off with a Welcome Reception on the evening of 23 April, Fresh Produce India’s conference programme runs throughout the day on 24 April, followed by a day of study tours to key wholesale market and retail operations on 25 April.

For more information or to register for Fresh Produce India, visit www.freshproduceindia.com


comments powered by Disqus

Keep informed...