Australian consumers will be reminded how to identify locally-grown fresh produce through a new promotional campaign being launched this week.
The initiative will see the Australian Made, Australian Grown kangaroo logo, with the ‘genuine Aussie’ tagline, featured on billboards, shopping centre displays, print, radio and online advertisements across Australia this year. The campaign is being coordinated by the not-for-profit Australian Made Campaign, who strictly regulates the use of the kangaroo logo.
“The logo is a solution for shoppers who want to quickly and easily identify Aussie products and produce, and be assured that those goods meet certain standards,” Australian Made Campaign chief executive, Ian Harrison, said. “We hope this campaign will help prompt consumers to look for the logo at point-of-sale.”
While the Australian Government is moving towards the introduction of a mandatory country-of-origin symbol for fresh food products, the Australian Made, Australian Grown kangaroo logo remains Australia’s only registered country-of-origin certification trademark. The logo is used by more than 2,200 businesses on over 15,000 locally produced products, sold in Australia and around the world.
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