Grapery keeping ‘flavour promise’

For fresh produce marketing in Australia and New Zealand
Jeff Long

BY JEFF LONG

Grapery keeping ‘flavour promise’

California table grape grower and marketer is bringing its high brix new varieties to export markets including Asia

Grapery keeping ‘flavour promise’

Grapery's Jim Beagle and John Kreick (right)

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With the final stages of construction of its 340,000ft2 (31,600m2) cold storage and shipping facility underway and another 100,000ft2 to follow, US table grape grower and marketer Grapery, located just north of Bakersfield, is amping up its pre-cooling capacity for maintaining quality in higher brix grapes.

Now in its third season of marketing its own production, Grapery continues to introduce new varieties to the marketplace that are reportedly making steady inroads with consumers both in North America and beyond. 

Grapery continues to unveil new varieties with intriguing monikers such as Gum Drops, Moon Drops and Flavor Pops. These viticultural innovations are now starting to find their way to international markets, including Asia.

“Moon Drops become available around the end of August and run a couple of months thereafter,” said sales manager John Kreick. “It’s a black grape and similar to Witch Fingers but more hardy, so it’s going to be a great export variety.”

Gum Drops, which Kreick said has a sweet candy flavor reminiscent of its namesake, is a hybrid of the Concord variety that will be in limited availability starting in 2015.

Grapery’s founding premise has always been its ‘Flavour Promise’. That is, whether IFG-bred or otherwise, all its varieties must provide the consumer with a superior eating experience.

“We intentionally hold fruit longer on the vine in order to achieve the higher brix levels required to deliver on our promise of flavour,” Kreick told Fruitnet

The full interview with Grapery's John Kreick will be available in Asiafruit July/August

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