Leading US-based fresh produce breeder, grower and marketer Sun World International has appointed Juliana Escobar as director of export sales as part of its bid to expand international grape sales.
In a media statement, Sun World said Escobar will be responsible for the company’s ‘export go-to-market strategy’ overseeing export sales planning, pricing and prioritisation.
Escobar joins the company from CH Robinson Worldwide, where she served as international business manager.
“Juliana has a strong track record in gaining entry into new international markets and developing strategic road maps for new sales channels, as well as a tremendous passion and drive for international business that makes her perfect for this role,” said Sun World’s executive vice-president of sales and marketing Gordon Robertson.
Escobar holds dual executive global master’s degrees from the UCLA Anderson School of Management and National University of Singapore, and speaks three languages.
Sun World has vertically integrated table grape operations in California's Coachella and San Joaquin Valleys as well as a global network of licensed growers and marketers comprising leading agricultural operations in Australia, New Zealand, North America, Europe, South America, Israel and South Africa.