Agrofresh in Plant & Food agreement

For fresh produce marketing in Australia and New Zealand
Carl Collen

BY CARL COLLEN

Agrofresh in Plant & Food agreement

Two organisations establish a formal science, technology and business cooperation agreement

Agrofresh in Plant & Food agreement

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Agrofresh and Plant & Food Research, organisations that have worked together in New Zealand for more than 14 years to help grow the apple industry, are taking their relationship to a new level by establishing a formal science, technology and business cooperation agreement.

The Agreement is seen as a win-win for AgroFresh and Plant & Food Research as they aim to leverage their strengths in adding value to and growing New Zealand’s horticulture exports, especially apples and kiwifruit.

As part of the Agreement a new Technical Support Scientist employed by Plant & Food Research will work primarily on AgroFresh applied research and technology assessment projects, in support of its customers, as well as fundamental science in which AgroFresh has an interest, such as the effects of ethylene on fruit quality.

In celebrating the Agreement in Hastings, AgroFresh and Plant & Food Research spokespeople Nick Sanders and TC Chadderton agreed: “The success of our Agreement will be judged on the ability of New Zealand growers to optimise the use of proprietary technology that grows the Pipfruit Industry."

Under the Agreement, Plant & Food Research will make a dedicated scientist available to work with AgroFresh and its customers, and AgroFresh will make its global research network available to the Institute. The participating parties believe it establishes a solid platform for co-operatively supporting their mutual customers and sustaining the growth New Zealand’s horticulture.

Plant & Food Research operations manager, food innovation, TC Chadderton says the agreement represents the start of a new era in its relationship with AgroFresh, allowing the businesses to combine global and local knowledge of a proprietary technology that represents the biggest advance in storage and shelf-life technology for decades.

“We have one common goal in mind: Working with the customers of AgroFresh to optimise their use and value of SmartFresh and other related AgroFresh technologies," said Chadderton. "This Agreement will allow us to do this without detriment to our wider obligations to support the development of New Zealand’s horticulture industry.”

AgroFresh commercial regional manager, Australia & New Zealand, Nick Sanders noted that the new relationship with Plant & Food Research as defined in the text and spirit of their Agreement is to ensure AgroFresh can meet customers’ technical expectations and maximise the value of their harvests.

“We want to better meet their technical needs which we have identified in discussion with customers," he said. "This is a step beyond the research we do and the seminars we hold. Delivering a superior fruit-eating experience and gaining repeat business requires that growers and marketers actively manage the entire process from harvest to consumer. As a supplier of the leading edge SmartFresh technology we have a role here, which Plant & Food Research can help us satisfy in a real and scientifically-robust way.

“The success of New Zealand’s horticulture and the contribution it makes to the economy have come out of the shadows in recent years. Sustaining that growth and continuing AgroFresh’s success in New Zealand is dependent on our ability to help make growers and export more successful.”

Sanders says Plant & Food Research is already helping AgroFresh with the development of its pre-harvest technology, Harvista.

“We plan to conclude trials in the forthcoming seasons that will lead to its registration and commercial application in New Zealand.”

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