For fresh produce marketing in Australia and New Zealand
Gabrielle Easter



WA stonefruit in for a summer fling

The Western Australia stonefruit industry has launched its ‘Summer Romance’ brand at wholesale markets and retail stores

WA stonefruit in for a summer fling

Drovers Fruit & Vegetables Joondalup owner Darryl Tedesco (left) and Woolworths assistant buyer Joe Rando at the WA Stone Fruit Summer Romance launch at Market City

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Love is in the air for the Western Australian stonefruit industry, which has launched its new ‘Summer Romance’ brand for the state’s peaches, nectarines, apricots, plums and cherries.

The Summer Romance brand was launched at Perth’s Canning Vale market today (26 November) and the branded fruit will be sold at wholesale markets and retail stores.

The new branding campaign has been developed by agency Braincells so that consumers and buyers can easily identify locally grown produce, with point-of-sale materials for retailers.

The Western Australian stonefruit season runs from October through April, from regions including Carnarvon, GIngin, Perth Hills, Manjimup and Donnybrook.

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