Fresh Produce Forum China: programme released

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Fresh Produce Forum China: programme released

Programme announced for China’s leading international trade conference, which is launched by Asia Fruit Logistica and Asiafruit Magazine in Chengdu on 31 May-2 June

Fresh Produce Forum China: programme released

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China’s fresh produce market is changing fast, and Fresh Produce Forum China – the new national conference and expo event co-launched by Asia Fruit Logistica and Asiafruit Magazine in Chengdu on 31 May-2 June – provides a unique insight to the latest trends and developments.

New market opportunities in western China; the direction of food retailing across the country; the changing trade landscape for imported fruits; and moves to upgrade domestic production are just some of the topics up for discussion on Fresh Produce Forum China’s diverse conference programme.

Taking place at the deluxe Ritz-Carlton Hotel in the heart of Chengdu, the event kicks off with a Welcome Reception sponsored by leading Chinese fruit importer Lantao on the evening of 31 May. Fresh Produce Forum China’s conference sessions run throughout the day on 1 June, concluding with a Gala Cocktail Reception. A programme of organised field tours follows on 2 June, incorporating leading wholesale, retail and production operations.

Bringing together the decision makers in China’s fresh produce business and leading international players, the conference and expo is expected to attract more than 200 high-level industry professionals.

Fresh Produce Forum China features a high-impact expo for just 20 companies to promote their products and services to delegates who attend the congress. A range of sponsorship packages is also available.

Go West

The bilingual Chinese-English conference opens with a spotlight on new market opportunities in western China. Backed by China’s Go West policy, cities such as Chengdu and Chongqing have become economic powerhouses. Now major consumer markets in their own right, they’re also emerging as key distribution hubs for domestically-grown and imported fresh produce in south-western China. The opening session will deliver an insight into western China’s market size and potential, and offer advice on how best to expand distribution of fresh produce into the region.

Traditionally a low-cost producer-exporter, China’s fruit industry is moving up the value chain. The second session will look at moves to modernise farming and the supply chain, and examine the growing efforts of domestic producers to target Chinese consumer demands for branded-high quality produce. Case studies will showcase some exciting domestic production ventures and products that are poised to make an impact on the market.

New sources  

Fresh Produce Forum China also explores new import sourcing opportunities for Chinese buyers. As more products and suppliers gain access to the Chinese market, a special session examines their commercial prospects. It includes analysis of how free trade agreements are set to change the landscape of China’s fresh fruit import market. In addition, local experts will share advice on negotiating access, and discuss entry strategies for those looking to gain access to China.

After a 90-minute networking lunch, delegates can choose between two breakout sessions – one looking at more effective marketing to Chinese consumers, the other spotlighting the rapid development of China’s kiwifruit industry.

China’s food retail market is moving quickly on a unique course, with a wide range of channels vying for consumers’ attention. The final session of Fresh Produce Forum China brings together an expert panel to discuss the evolution of the various retail channels, the rise of cross-border e-commerce, the growing efforts to integrate online and offline – and what this all means for fresh produce marketers.

Network central

Fresh Produce Forum China offers first-rate opportunities to network and connect with key decision makers in China’s fresh produce business. Delegates get ample time to meet and do business during the conference and expo. The programme includes hour-long networking breaks, a networking lunch, two cocktail events and organised group tours.

For more information and programme updates, visit the official website:



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