New SIP for Australian citrus industry

For fresh produce marketing in Australia and New Zealand
Matthew Jones

BY MATTHEW JONES

@matt_fruitnet

New SIP for Australian citrus industry

Investment plan to frame prioritisation and implementation of levy-funded R&D and marketing programmes

New SIP for Australian citrus industry

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Australian citrus growers, packers and exporters will have the chance to shape an updated strategic investment plan (SIP) for the industry.

Scott Williams of Scott Williams Consulting and Russell Pattinson of Miracle Dog have been engaged by Horticulture Innovation Australia (Hort Innovation) to work with the citrus industry to prepare the five-year SIP, which will establish research, development, extension and marketing priorities.

The SIP will act as a roadmap for Hort Innovation’s oversight and management of individual industry levy investment programmes.

As part of an extensive consultation process, industry members will have the opportunity to voice their suggestions on how levy funds are invested over a series of upcoming workshops. These insights will be used to form a draft of the SIP, which will be available for industry comment over the next couple of months.

The citrus industry’s current SIP expires in 2017.

 

 

 

 

 

 

 

 

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