Apple and Pear Australia (APAL) will farewell a second experienced staff member within the space of a fortnight.
The peak industry body has announced the departure of communications manager Sophie Clayton, who has take up a role with Currie Communications. Clayton will finish with APAL next week.
The news comes just over a week after the departure of APAL market development manager, Olivia Tait.
APAL CEO Phil Turnbull praised Clayton for introducing numerous communications practices during her three years in the role. She also guided the development of APAL new website and played a leading hand in building APAL’s social media and online communications channels.
“Sophie has provided communication leadership and support to the APAL team and wider industry. Her positive attitude, knowledge of effective communications practices and passion for the agriculture and horticulture sectors have been a great asset to the apple and pear industry,” said Turnbull.
“She will be greatly missed around the office and has built an experienced team of professionals around her who will continue with her great work in communicating and sharing information with industry.”
Clayton, who also took on the role as editor of Australian Fruitgrower magazine, said she thoroughly enjoyed her time with APAL.
“One of the highlights has been learning about the industry, meeting growers and visiting orchards,” Clayton, explained.
“I would like to thank everyone who has been generous with their time and knowledge when I have asked them to be involved in an interview, film or photos. I have really appreciated your willingness to share your stories, showcase your innovations and communicate practical tips for others to learn from.”