Eureka headed to Western Australia

For fresh produce marketing in Australia and New Zealand
Matthew Jones



Eureka headed to Western Australia

Mountain Blue Farms enters partnership to grow blueberry variety in WA, with exports on the cards

Eureka headed to Western Australia

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Blueberry breeder, grower and marketer Mountain Blue Farms has teamed up with fruit marketing company Mercer Mooney, to roll out blueberry production in Western Australia.

The partners are looking to plant Mountain Blue Farms’ trademarked Eureka blueberries as far north as Broome and as far south as Albany, along with “various locations in between.”

“We are excited to work with Mercer Mooney and ensure that Eureka blueberries are available in Western Australia in the near future,” said Mountain Blue Farms managing director Andrew Bell.  “In addition, we will be looking to develop export opportunities in conjunction with WA blueberry growers.”

Mountain Blue received the Coles Supplier Award for Product Innovation in 2016 for the Eureka variety.

Mercer Mooney is one of the largest fruit marketers in Western Australia, focused on supplying domestic and international customers with fruit grown in the state.

“We look forward to developing this exciting opportunity alongside Mountain Blue Farms and our growers in Western Australia,” said Mercer Mooney executive director Paul Neale.


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